B2B marketing agencies are there for a reason, and that reason is to make your workload easier and more effective. The world looks up to them as marketing experts. But what exactly do B2B marketing agencies do? Does your company need a B2B marketing agency? How would you know if your company needs one?
What is B2B Marketing Agency
Before starting with anything else, note that B2B stands for business-to-business. B2B marketing involves two businesses or companies that act as a direct seller and a direct buyer.
B2B marketing is more complex than B2C (business-to-customer) marketing. In addition to examining and analyzing the market, size, and other factors, you also need to define and understand the needs of your clients, who are mostly representatives of a business.
Because of its complex nature, a person who is just employing B2B marketing might require professional help. This is where B2B marketing agencies fit in.
A B2B marketing agency offers marketing advice and solutions to B2B companies. Many B2B firms rely on these marketing agencies to promote and improve the status of their company.
B2B marketing agencies generally comprise copywriters, web developers, graphics designers, analytics specialists, content strategists, and an account manager.
Does your company need professional help from a B2B marketing agency? Let's find out.
How To Know If Your Company Needs A B2B Marketing Agency
If you are looking for one or all of the following factors for your company, then getting a B2B marketing agency to help you may be a great idea.
Greater Return On Investment (ROI)
If you want greater ROI, hiring a B2B marketing agency is a good idea.
ROI is an important factor to take note of in every business. Every company looks for ways to minimize costs and raise its ROI.
Although employing a B2B marketing agency is going to affect your expense, you are getting the best deal out of it. As mentioned above, a B2B marketing agency is a team of professionals who exist to boost and improve your company.
A marketing agency not only increases the scope of financial return but also frees more time for your employees to execute campaigns. Since they are experts in the marketing field, you can expect a greater performance that can garner precious leads and sales.
Market Research And Business Intelligence For Short And Long-term Goals
When it comes to business strategies, you should consider data as your companion. Because without it, everything will fall into guessing, and that is not a sure way to win.
When you hire a B2B marketing agency, you are granting yourself access to the agency's AI data mining tools. This helps in digging out all kinds of information about your clients, from demographics and competition to the behaviours and interests of your clients.
Flexibility And Adaptability
Flexibility is what sets a company apart from its competitors. B2B marketing agencies have a flexible nature to swerve around and change directions to where they see potentials.
B2B marketing agencies also have a way of handling and adapting to different requests from clients and making last-minute changes.
Seek professional help from a B2B marketing agency if you need more flexibility and adaptability in your business. At the end of the day, it is you who will be learning all these new strategies from the experts.
More Helping Hands
If you look at most B2B marketing companies, they have limited employees, and these people are mostly multi-taskers. A content writer might also be a social media strategist, and the developer and graphic designer are the same people. While this may seem like a less expensive way to run a business, the mental stress and getting burned out are just not worth it.
Is your company short on manpower? You could hire a team of professionals to assist you in your business. Hiring a good full-time agency can significantly lessen your workload and stress. You get more helping hands who work together to uplift and improve your company.
What To Expect From A B2B Marketing Agency
If you decide to hire a B2B marketing agency and give it a shot, here are some things you can expect while working with them.
Direct contact and communication is the first thing you can expect once you employ a B2B marketing agency.
You get to communicate with the professionals about your company instead of fuming over answering machines directly. Some rare agencies even offer phone numbers for more convenience and ease.
You can always expect a good marketing agency to be available for contact during business hours.
Since you are hiring an agency to help you find success, you can expect the agency and the people involved to stay committed until the end.
When a person has been working together with you for some time, naturally, he/she will feel dedicated to focusing solely on your success.
When you find such an agency that commits to the success of your company, it is one of the best things in doing a business. Even if something happens or some emergency comes up, you always know who to count on to take over for a while.
A good marketing agency will always strive to know more about your company to offer the best services for the type of business you have. So, you can expect a lot of conversation exchange between you and the agency to sort out your needs and expectations.
Generally, conversations with agencies closely follow the following structure-
- Statement of your needs and expectations
- Suggestions/questions from the agency
The third step could repeat itself until the agency is fully aware of your needs and desires for your company.
Another thing you can expect from hiring an agency is clarification. It can pop up at any time while working with the agency. The purpose of these clarifications is to remove all doubts and proceed to deliver the best possible results.
When you first start working with an agency, you will have a lot of things to clarify. You will have to answer questions about your company, your interests, your goals, and more. A decent B2B marketing agency waits until they are fully aware of all your needs and goals to provide optimum performance.
You can expect a decent B2B marketing agency to follow through and execute your expectations. Good agencies ensure that your expectations are carried out and will closely monitor the results of each marketing initiative.
No one can define how long a follow-through will take. It can take years, months, or just days, depending on your goal.
For instance, if you wish to run PPC ads on a site, it will only take a couple of days to get everything right. But if you have a more elaborate expectation such as producing a TV commercial, it could take more time.
But don't worry; as long as you have a solid vision, you have a team of experts to turn your vision into reality, no matter how long it takes.
When the agency fulfills your wishes, they will let you know, and this leads to another phase – follow-up.
Follow-up is important as it can instill a feeling that the agency does care about you, your company, and your goals. Marketing agencies make sure they follow up on their clients to see how they are holding on, provide suggestions, and foster the bond between them.
This is usually the main reason why people choose to hire B2B marketing agencies. If there is one thing you can expect from marketing agencies, it is a greater ROI. The right agency will significantly positively impact your ROI.
The whole point of hiring an agency is to get an increase in financial gains. The better the agency is at marketing, the higher chance your ROI will increase.
If your ROI remains stagnant even after working with an agency for some time, it would be best if you change your marketing partner. But if you see positive growth, maybe you should grab hold of the agency and invest in it more.
Benefits of Hiring a B2B Marketing Agency
If you still think hiring a bunch of market experts is another expense, wait until you learn about the benefits it can offer.
Professional Help From Marketing Experts
Nothing can be more relieving than knowing you have a team of professional market experts waiting on you. Marketing strategies revolve around these agencies, so you know you are seeking help from the right source.
It sounds quite the reverse, doesn't it? But hiring an agency can actually minimize costs. When you hire an agency, you are paying for a whole team of marketing professionals at a reasonable price. If you decide to hire experts individually, it could break your bank if you appoint a lot of them.
Grants Access To B2B Marketing Tools
Having access to B2B marketing tools can also cut down on your expense. When you hire an agency, you are granting yourself access to crucial marketing tools and software. Without an agency, you might have to research, acquire, and subscribe to gain access to these tools.
In a market filled with lots of competitors, you have to stand out to fare better than your rivals. And a trusted agency can go a long way in boosting the appeal of your company.
Remember that all B2B marketing agencies will generate site traffic. But only the good ones will bring positive changes to your company. So, are you ready to hire a reputable B2B marketing agency?