Small businesses and local shops often feel like they can’t afford high-quality search engine optimization or digital marketing services. When doing research, you may see people suggesting a budget of thousands of dollars a month for a basic package. A professional digital marketing service provider can develop a strategy within almost any budget and still provide real results and a positive return on investment.
Digital Marketing Services: Goals of SEO and Internet Marketing
Digital marketing services and search optimization services are about three things: More eyes on your brand, earn trust and more paying customers. The most common request from website owners is to get more visitors to their site. This makes sense, and it’s a great metric to look at, but it can’t be the focus on its own.
There are dishonest service providers in this industry that fool their clients by sending worthless traffic that can end up doing more harm than good. This is an unfortunate reality in our industry that we are working hard to eliminate. Earning our client’s trust and maintaining it through provable results and improved returns on investment is our most important company goal.
Establishing The Home of the Brand
A well-designed website is one of the first steps to establishing the home of your brand, but it never ends. Analyzing why clients searching your brand online, and determining the best platform to deliver the results they want is key. Small businesses may find themselves doing most of their day-to-day business through social media, especially on Facebook and Twitter. This is especially true for home-based businesses where word of mouth is the primary driver of new business. Established stores are going to benefit more from building their presence around a solid website, where ongoing updates are not going to be needed. Restaurants looking to improve their web presence often find the biggest improvements through optimizing their Google My Business page.
What Is Google My Business and How Does It Help Local Companies
Digital Marketing Services – Google My Business (GMB) is a free tool offered by Google that helps businesses manage their presence online. When searching for local businesses, customers are often searching for phrases like “hairdresser” or “mechanic” on Google. A GMB page is a prominent listing on Google search and Google Maps that displays local business information. It provides customers with the most relevant information they are looking for, including directions to the business, phone numbers, images, and operating hours. GMB allows you to interact with customers through their review system, thanking satisfied customers, and working with unsatisfied clients to correct any shortfalls in your service. Enhancing Google’s trust in your business and gaining improved rankings for your profile requires a well-planned and perform local search optimization strategy. Consistency between profiles on different local business listings has to be carefully managed to achieve true optimization.
Digital Marketing Services: Social Media Marketing and Management
Digital Marketing Services – When you are working with a limited budget and a small team, it’s important to focus on the areas that provide the most benefits. An abandoned social media page can end up hurting your business instead of helping.
In today’s world, customers expect fast responses across all platforms. Whether they tag you in a post or send you a private message, not responding is not an option.
When customers don’t receive a response, they assume it is intentional avoidance, and will happily share their grievances with the public. This can damage your business tremendously. It’s also not an option for many businesses to not have a social media presence. Customers often treat social media as a primary tool for vetting a business before becoming a customer.
Social media is also a large part of search engine optimization. So you have to decide how much time you can take away from your other tasks to manage your social media presence yourself. You can let an expert provider take control over social media for you.
A social media management plan includes working directly with business owners to determine how much control they want to maintain, and creating a plan for complaints, and responding to other potentially damaging posts. Social media managers can craft professional and thoughtful replies themselves, or collect contact information for local management to respond directly. Every plan is unique to the business, its needs, and its abilities.
Managing Local Reviews and Ratings
In addition to Google My Business, there are hundreds of other websites where clients may be leaving public reviews of your organization. As a business, you need to understand how to encourage positive reviews, find the reviews people leave, and how to limit the impact of negative reviews.
Research indicates that more than 90% of young people (aged 18-34) trust online reviews as much as recommendations from friends and family. Having a third party manage your reviews removes the temptation to become defensive when faced with negative feedback. While Yelp, TripAdvisor, and Trustpilot are well-known online review sites, there are many more that you have probably never heard of. It’s not possible to monitor all of them.
Experts in online marketing need to use creative search commands to seek out these reviews and respond to them. When it comes to converting someone just browsing into a paying client, a pattern of positive reviews could be the deciding factor. That’s why this shouldn’t be something that is managed on a part-time basis.
Digital Marketing Services : Streamlining Websites for Conversions
Once a customer lands on your website, you need to be able to get something from them. Anything. Even if it’s simply a subscription for your mailing list, or permission to send them a one-time coupon or discount code via e-mail. The worst thing that can happen when a visitor lands on your site is them hitting the back button and leaving empty-handed. Websites don’t have digital salespeople who can approach visitors, so the website needs to be able to anticipate and understand the visitors wants, needs, and instincts. As a general rule, simple is better. An expert in website development and marketing can review your existing site and work with you to simplify it. If you do not have a website, they can build it from the ground up with all of the essentials and nothing unnecessary. Why is a simple website better? You need to know that your website is going to load correctly, quickly, and not confuse or overload your potential customers’ senses. Flashy graphics may look great, but with so many different ways of surfing the web, it’s almost impossible to ensure they will display properly for every visitor. On some mobile devices or in times of spotty wireless internet, graphic-heavy websites take too long to load, and visitors will hit the back button and go to your competition without even giving you a chance. There are many online services which can help monitor these technical aspects to ensure you are reaching your audience quickly and correctly, but monitoring them and implementing the changes they suggest usually requires the help of experts.
Digital Marketing Services : Email Marketing for Small Businesses
Email is still one of the most effective methods of digital marketing. You are connecting directly with an audience who has already expressed some interest in your product or services. Often they are existing customers just waiting for the right offer to entice them to purchase again. However, businesses need to tread carefully with email marketing to avoid being labeled as spam. When too many people become frustrated with your emails, your website may end up going directly to the junk mail folder. You may end up losing potential clients simply because they have become frustrated by the volume of emails you send, or the lack of interesting offers or information in them. Being able to understand where your emails are going, how often people are opening them, and how many of those people are taking positive actions based on the emails is crucial to optimizing your email marketing campaigns. Many countries have strict rules surrounding advertising through email, which is why professional management is so important these days.
Targeting the Right Audience
Finding the right audience and attracting them to your website is done through a method called keyword research. When someone goes to google and searches for the “best pizza,” best pizza is an example of a keyword. At first glance, having your website show up first when someone searches for the best pizza seems amazing. You could easily gain thousands of visitors a day if you accomplished this. However, if you sell t-shirts in a tiny store in a remote town, you can imagine how many of those visitors will become customers. Keyword research is about getting quality customers first and increasing the quantity of these targeted and interested customers second. Keyword research is also used to examine how your competitors are growing their businesses online, which keywords they are targeting, and optimizing your website and advertising to appear before them. When customers visit from the proper keywords, we minimize their use of the back button and increase conversions. Not only is this important for direct revenue, but search engines consider these metrics when deciding where to rank your website (search engine optimization).
Becoming an Expert and Authority Online
People need to trust a business before they become a customer, especially when that business is new or lacking reviews. One of the ways smart businesses are building trust is by becoming a well-known expert in their industry online. This is done by seeking out questions or frustrations people have, and providing answers and solutions for them. It doesn’t always mean telling them to become a customer of yours. It may even mean referring them to your direct competitor at times. It’s all in the name of building trust. While they may not become a customer of yours today, they will be more likely to remember you the next time they need the products and services you offer. Websites like Reddit, Twitter, and Quora are excellent for brand building. They are also home to extremely savvy users who generally dislike direct marketing, but are extremely receptive to genuinely helpful information. A digital marketing agency can locate potentially lucrative opportunities and either respond themselves under your brand name or refer them to you if the answer requires industry-specific knowledge.
Getting Started with Marketing Online
The best time to get started with your digital marketing efforts is now. It’s never too late, even if your competitors already have an established presence. It’s also never too early to engage a marketing agency to discuss your goals and budget. Even if you aren’t ready to purchase expert marketing services, a discussion with the professionals can still be beneficial to your efforts. If you need to see fast and direct returns on investment from a marketing agency, ask about having them create a pay-per-click campaign for your business. PPC campaigns can be started with low investments, can help you build a relationship with an agency, and have some of the quickest returns on investment in digital marketing. If you simply are not ready to invest anything, take your time and do what you can yourself following the advice and information we have provided.