Unleash Your Brand’s Potential

Unleash Your Brand’s Potential

Coffee Digital Marketing: Strategies To Grow Your Coffee Brand

Coffee digital marketing is a strategy that helps you target the right people who would be interested in your coffee brand. This post covers all of the essentials to get started on your path to success!
Coffee Digital Marketing
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Coffee Digital Marketing: Strategies To Grow Your Coffee Brand

Coffee Digital Marketing – Have you been planning to turn your café dreams into reality and get into the coffee business? Congratulations! Running a coffee business can be a very fulfilling experience. Not to mention, extremely profitable – IF you do it right.

This post on the coffee brand business breaks down what it takes to start a caffeine business from scratch. In addition, if you are a coffee business owner and stuck in a rut, welcome! There are practical and actionable steps that you can use to grow your coffee business as well.

What is A Coffee Business and What is a Coffee Brand

Coffee Digital Marketing – A coffee business typically refers to an establishment that serves different types of coffee. However, there are numerous business options related to this aromatic bean. Some of them include:

  • Running a café
  • Selling coffee beans – online or offline
  • Dropshipping coffee beans and equipment
  • Running a coffee subscription box or capsule business
  • Starting a coffee blog or a podcast
  • Starting a coffee brand

In this post, we will focus on starting or running a coffee brand.

A coffee brand can be anything the represents the individual that started the company or something that represents the love for the aromatic drink. There are more than 150 coffee brands. Some of the most iconic coffee companies in the world are Starbucks, Dunkin’ Donuts, and Nescafé.

Is the Coffee Business Profitable?

Coffee Digital Marketing – According to statistics, the coffee business is among the most profitable in the beverage industry. Every minute, up to 2.3 million cups of coffee are consumed every day all over the world. Recent data also shows that the average price of a standard latte in the US costs $4.16.This means the coffee business generates up to $9.5 million daily in America. So, if we do the math, the figure totals up to $28.7 million in a month and $3.4 billion in a year. According to Statista, Americans spent over $85 billion in 2020, and by 2023, this figure will reach $96 billion, which is a staggering amount.

For those who start a coffee brand, the minimum income is about $24,000 in a year. This revenue is great, especially as a small startup.

How to Start a Coffee Business

Coffee Digital Marketing – In this section, we break down the steps to start a coffee business.

Coffee Digital Marketing - 5 Steps to start your coffee business

Step 1 – Research the coffee market and competitors

The step of researching the coffee market will give you a better understanding of how to brand your coffee beans. In addition, you can also gauge who the top competitors are and what you can do to make a resounding entry into the caffeine market.

Step 2 – Figure out your audience.

According to statistics, millennials spend about $2,688 a year on coffee. This is the most amount from any age group, especially in the US. In addition, coffee drinkers state that the top reason they spend this amount on caffeine is its taste. So you can target the audience based on age or the industry, among others.

Step 3 – Decide the type of coffee.

The most common type of coffee beans comes from Colombia and Africa. However, the way you roast the coffee beans can determine your coffee brand. In addition, if you decide to source and sell sustainable coffee, it also influences the branding.

Step 4 – Physical store vs. online

After you decide the type of coffee, you must decide whether you want to sell your coffee brand online or at a physical store. You could rent out a space to sell your coffee exclusively or partner with other stores such as a supermarket chain. Alternately, you can also set up an online store or use a third-party store, such as Amazon.

Step 5 – Brand your coffee business.

You have several options while branding your coffee – modern, traditional, sustainable, premium, or affordable. The main thing is to make sure the coffee brand reflects the company and the message behind it.

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Coffee Brand Promotion Strategies

For a coffee business, brand promotion strategies can:

  • Increase awareness about your coffee brand
  • Sets your brand apart from the competitors
  • Establishes trust among the customers
  • Allows your brand to build credibility
  • Bring more traffic and sales

Coffee Content Strategy

Coffee Digital Marketing – Great content is critical when it comes to growing your business. When it comes to your coffee business, put yourself in the place of the customer. You will want to know what the company represents, how and where the coffee beans were sourced, and so on.

In terms of growing your coffee business, consider what content strategy can do for you:

  • Your customers have confidence in your brand
  • It can help you reach your targets
  • Tracking progress becomes effortless
  • Improves traffic and generate leads
  • It builds more traction for your coffee brand

Branding Development

Branding development is the next big part of your coffee business. The critical steps in branding include:

  1. Logo creation – First, understand why you need a logo for a coffee business and what you want it to reflect.
  2. Stationary creation – Here, choosing the right typography, color, type, and design is important.
  3. Promotional tools creations – Several online coffee logo maker tools are available. Our top favorites are BrandCrowd and Placeit.

Online Presence

To establish your coffee brand’s presence online, you will also need a website. A great website is characterized by:

  • Eye-catching and appealing design
  • Quick loading speed
  • User-friendly interface
  • Compatible across all platforms

Among the top contents of a coffee brand page layout should be:

  • Your company profile
  • Portfolio
  • About section
  • FAQs
  • Contact details

Social Media Marketing for Coffee Brands

Statistics show that up to 97% of all companies have at least one social media account. In addition, there are more than 3.78 billion users across all social media platforms. So to ensure that your coffee business is successful, you need a social media account.

The social media account of your coffee business is where you can gain traction and draw traffic to your business.

SEO for Coffee Business

Coffee Digital Marketing – For any online marketing, SEO or search engine optimization is also paramount. You can start optimizing the content of your coffee business by incorporating:

  • Content planning
  • Write original posts
  • Keyword research
  • Link building
  • Create visual engagement with pictures and charts

Paid Advertising (PPC) for Coffee Businesses

Another fantastic way for your coffee business to gain online visibility is PPC or pay-per-click advertising. PPC can greatly increase the number of visitors to your site. Besides, it is a great way to market your coffee business.

Top ways to use PPC in your coffee business are Google Ads, Search Ads, Display Ads, Bing Ads, Facebook Ads, Instagram Ads, Twitter Ads, Pinterest Ads, YouTube Ads, LinkedIn Ads, and TikTok Ads, etc.

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Other Strategies to Boost Your Coffee Business and Digital Marketing Funnel

  • Lead magnet creation – Lead magnets can help your clients trust your coffee brand and also create awareness.
  • Landing page creation – Think of your coffee business-landing page as your company representative.
  • Email drip marketing – This effective marketing strategy can also generate leads for your coffee business.

Top Coffee Brands: 5 Best Businesses You Can Learn

Stumptown Coffee Roasters

Stumptown Coffee Roasters is a coffee roaster and retailer that’s located in Portland, Oregon.

The chain’s flagship café and roastery opened in 1999. Since then, three other cafes, a roastery, and a tasting annex have opened in Portland as well as five locations across the country: Seattle; New York; Los Angeles; Chicago; New Orleans.

Bizzy Organic Cold Brew Coffee

Coffee Digital Marketing - Bizzy

Bizzy Coffee is the coffee made for people on the go, by those with busy lives.

They produce the best cold brew coffee so that it fits into your life.

Bizzy coffee makes sure their iced beverages are tasty, easy to prepare, and packed with vitamins and minerals for the whole family’s health.

Every batch of our Bizzy Organic Cold Brew Coffee is carefully sourced and roasted then meticulously brewed to perfection.

Equal Exchange Organic Whole Bean Coffee

Coffee Digital Marketing - Equal Exchange Organic

Equal Exchange is a US-based nonprofit company based in West Bridgewater, Massachusetts.

Equal Exchange imports organic, gourmet coffee, and other products produced by small farmers that are cooperatives in Latin America, Africa, and Asia.

Grounds & Hounds Coffee

Coffee Digital Marketing - Grounds & Hounds Coffee

Grounds and Hounds Coffee Co. believes that great products are naturally produced before being minimally altered for consumption.

For that reason, they only source organic or fully traceable green coffee and roast each in small batches to capture their unique quality.

They are committed to the sale of specialty coffees that are organic and eco-friendly, they use proceeds from these sales to support rescue organizations for homeless pets.

Caribou Coffee

Caribou Coffee Company is an American coffee chain founded in Edina, Minnesota. Caribou Coffee operates 604 locations worldwide, as of May 2015.

Caribou Coffee has a 100% commitment to the Rainforest Alliance – from buying coffee beans to their own craft brew and “clean label” ingredients.

They’ve been refining and innovating the customer experience for almost 30 years.

25 Coffee Brand Name Ideas and Slogans

NoBrand name ideasSlogans ideas
1BeanBarThe art of beans.
2CoffeeBoxWhere taste meets texture.
3KilimanjaroWe care about our beans.
4KaffeeKraftA taste of high-quality coffee.
5CoffeeAromaExquisite coffee of the finest craft.
6KafeisanCoffee for the people.
7CoffeeTalkCoffee is our topic!
8GenesisBe someone’s first choice.
9WalkBrandsThe finest coffee.
10CoffeeMasterPutting you up early.
11GoodFellasCoffee for good people.
12WarbucksFresh coffee. Always.
13Carte NoirThe finest coffee in the world.
14CoffeeSphereFor the true coffee connoisseurs.
15MeanCoffeeCoffee to wake you up. Tea to put you down.
16CoffeeSphereFor the true coffee connoisseurs.
17JoeBuzzThe finest coffee in the world.
18BlondieCoffee tastes better in a tin.
19Coffee RepublicLive life on coffee.
20BaseCamp CoffeeGetting the most out of good coffee.
21JoeBuzzCoffee for the people.
22TraddersWe love coffee. We’ll brew you a great cup.
23BoldestFor the coffee addict (yes there’s always a catch).
24Coffee MasterPutting you up early.
25GenesisBe someone’s first choice.

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