Unleash Your Brand’s Potential

Unleash Your Brand’s Potential

Hotel Digital Marketing: Strategies To Grow Tourism and Hospitality Businesses

Learn more about hotel digital marketing. We gather all of our resources in this one place for you to explore and enjoy. Find out why your online presence will be the key to attracting clients from around the world.
Hotel Digital Marketing
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Hotel Digital Marketing: Strategies To Grow Tourism and Hospitality Businesses

Hotel Digital MarketingThe hotel and hospitality industry is a competitive market with huge barriers to entry. Marketing is a key component of building your hotel into a successful business, and hotel SEO is a critical aspect of your marketing plan if you want to experience success.

This post unpacks everything you need to know about utilizing hotel SEO to grow your business.

What is the Hotel and What is a Hotel Brand?

Your hotel brand is the first thing your customer thinks of when they book a stay at your establishment.

Creating a reputable brand identity requires using unique imagery and text to give your brand a unique look and feel immediately identifiable with your target market.

Is the Hotel Business Profitable?

With more than 74,000 hotels in the United States, the US hotel industry earns $166.5-billion in revenues annually. Up until the start of the pandemic, the US hotel industry saw a robust 4.7% annual growth.US hotel industry profits amounted to $26-billion, and wage bills for employees totaled $42.7 billion in the period. It’s clear that the hotel industry is a very profitable business.

How the Hotel Business Survived the Pandemic

The COVID-19 pandemic saw the closure of hotels worldwide as SARS-CoV-2 spread through countries across the planet.

However, despite the downturn in travel, many hotels continued to thrive in 2020. The extended-stay requirements for travelers quarantining after their arrival kept many hotels afloat over the last year.

With the pandemic waning in the face of the vaccination roll-out, hotels are starting to benefit. The extended-stay rules imposed by governments and increased tourism as the country opens are helping the industry recover from a dismal 2020.

How to Start a Hotel

Hotel Digital Marketing – Starting a hotel requires a solid business plan. Here are five steps to consider when mapping out your business.

Hotel Digital Marketing
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Step 1 – Location and Opportunity

As with any real estate, location is key. You’ll need to find a gap in the market where competition is low and opportunity is high.

Step 2 – Marketing Strategy

How do you intend to draw guests to your hotel? You’ll need to map out a comprehensive marketing plan to show your investors. A savvy marketing plan covers all aspects of marketing online and offline.

Step 3 – Planning for Investment

Finding investment in your business requires developing a robust business plan, including your financial and marketing strategies.

Investors need to have a reason to put their money into your project, and they want to see when they can expect their return.

Step 4 – Raising Capital

Whether you decide to buy an old hotel and renovate it, buy into a franchise, or build your hotel from the ground up – you’re going to need significant capital investment.

Your investment deal needs to be attractive to investors, offering them a favorable IRR (internal rate of return) on their money.

Step 5 – Creating a Hospitality Mindset

Hotel owners need to create a customer experience that elevates their brand in the eyes of their target market.

You’ll need to develop systems governing how your staff treats your guests and what you can do to improve the quality of their stay at your establishment.

Hotel Digital Marketing: Hotels Brand Promotion Strategies

Hotels are all about branding. The Hilton, Holiday Inn, and Four Seasons hotels are excellent examples of immediately identifiable branding in the industry.

Promoting your brand requires a dedicated strategy encompassing your online and offline marketing efforts.

Offer your prospects promotional opportunities to capture more business. Discount vouchers, free meal vouchers, and free activities are excellent promotional tools to help your hotel capture more business.

Hotel Digital Marketing: Content Strategy

A content strategy defines the content used in your marketing strategy. Every piece of content you publish online should have a consistent theme, answering questions your prospects may have about booking and staying at your hotel.

Start a blog and publish content related to staying at your hotel and the activities you offer. Include popular things to do in your local area when guests are staying at your hotel.

Branding Development

Developing your hotel brand identity requires you to put your brand out there as much as possible. Consider promotional items like stationery, bathrobes, and coffee mugs bearing your hotel logo.

Online Presence

Every hotel needs a strong online presence. Most bookings happen online, and if you don’t have a sleek, functional, and visually appealing website, you’re leaving bookings and money on the table.

Hotel Digital Marketing: Social Media Marketing

Instagram, Facebook, Twitter, and other social media platforms give your hotel a voice online. Instagram Stories and Facebook video ads give you a means of creating a visual dynamic for your marketing strategy.

For example, posting a picture of a sunset from the penthouse balcony in your hotel on your Instagram stories attracts a lot of attention. The post provides your prospects with what they can expect when staying at your hotel.

Hotel Digital Marketing: SEO for Hotels

Hotel Digital Marketing – SEO for your hotel website is a critical component of your marketing plan. Off-page SEO strategies create a network of backlinks with authority domains, increasing your ranking in search.

On-page strategies help your site deal with the traffic when it arrives on your landing pages.

Ensure your on-page and off-page strategies are sound and your website is functional. Hire an SEO team to optimize your site and elevate your search ranking.

Hotel Digital Marketing: Paid Advertising (PPC)

Social media is a fantastic marketing tool for targeted prospecting. However, Pay-per-click (PPC) strategies can help your hotel gain immediate traction while you wait for results from your other campaigns.

Assess your budget and use it on Google Ads, Bing Ads, display ads, and other PPC options that get your immediate results.

Other Strategies to Boost Your Hotel Business and Digital Marketing Funnel

Hotels need to market aggressively to compete in a hot market as the country opens up. With so much competition out there, even in your local area, you need to stand out online.

After finishing your website build, hire a marketing team to create landing pages. These landing pages should focus on your top keywords, placing them in CTAs across the site to enhance conversion.

Your CTAs can link to your booking forms or lead magnets if the prospect doesn’t convert on the first visit.

Lead magnets reward your prospect for giving you their email address, phone number, and name. An example would be a 5% discount voucher for a night’s stay at your hotel or a free breakfast.

The prospect’s details go into your marketing funnel, where you retarget them for future marketing campaigns.

Top Hotel Brands: 5 Best Businesses You Can Learn

Four Seasons Hotels

Hotel Digital Marketing - Four Seasons Hotel

Four Seasons Hotels Limited, trading as Four Seasons Hotels and Resorts, is an international luxury hotel and resort company that has headquarters in Toronto, Ontario where it was founded.

Four Seasons operates more than 100 hotels worldwide. Since 2006, Bill Gates and Prince Al-Waleed bin Talal have been the majority owners of the company.

Four Seasons does not own its properties. They are managing them on behalf of the owners.

For example, its New York Downtown hotel/residence is owned by Silverstein Properties, and its Las Vegas hotel is part of the Mandalay Bay complex.

Four Seasons is typically permitted to take on the design of properties they manage and can make decisions about nearly everything else.

Four Seasons Holdings typically earns three percent of the gross income and 5% of profits from the properties it operates, with property owners contributing a higher percentage in order to provide for chain-wide sales, marketing, and reservations systems.

Mandarin Oriental Hotels

Hotel Digital Marketing - Mandarin Oriental Hotel

Mandarin Oriental Hotel Group is an international group with luxury hotels and residences in sought-after destinations around the world.

The group now operates 34 hotels and seven residences in 24 countries and territories, which reflects their Asian roots.

In 1985 the Mandarin Oriental Hotel Group was established following a merger of Mandarin International Hotels Limited and The Oriental, Inc – the holding company for the hotel. Despite owning only 49% of the shares at the time, Mandarin had already acquired its stake in 1974.

Mandarin Oriental International Limited, the parent company of Mandarin Oriental, is registered in Bermuda and lists on the Singapore stock exchange. Jardine Matheson has a 79% shareholding in Mandarin Oriental.

Aman Resorts

Hotel Digital Marketing - Aman Resorts Hotel

Founded in 1988, Aman Resorts is the first destination of hotelier Adrian Zecha’s desire to build a holiday home in Phuket. His plans soon developed into an idea to construct a small boutique resort with Anil Thadani and two other friends.

Banks refused to loan the entrepreneurs funds for the proposed resort due to its small size of planned rooms.

In summary, they started Amanpuri in 1988 with rates five times higher than competitors and their own money invested.

Spurred on by the success of their first hotel, the group extended to include several resorts in both Indonesia and France. Later, after the company was founded and Clement Vaturi acquired a majority stake in the business, he was able to further conceptualize the boutique hotels.

Fairmont Hotels and Resorts

Hotel Digital Marketing - Fairmont Hotels & Resorts

Fairmont Hotels & Resorts is a global hotel chain with 76 properties around the world and a sizeable presence in Canada.

The company began in the late 19th century as Canadian Pacific Limited, and it owns Fairmont Hotels.

In 1999, Canadian Pacific Hotels purchased a majority of the shares in Fairmont Hotels. As a result, Canadian Pacific subsequently renamed its hotel’s division to Fairmont Hotels and Resorts in 2001.

Recently, the hotel division of Canadian Pacific was renamed and made into a separate company, leaving Fairmont as its own company.

In 2006, Fairmont was acquired by Colony Capital, which acts as a joint venture with Kingdom Holding Company to invest in Raffles and Swissôtel. Fairmont Hotels and Resorts became a subsidiary of AccorHotels in 2016 after the sale was completed.

Peninsula Hotels

Hotel Digital Marketing - The Peninsula Hotels

Hong Kong and Shanghai Hotels, Limited was incorporated in 1866. The company engaged in real estate, acquiring land properties, and opened The Peninsula Hong Kong in Tsim Sha Tsui in 1928.

The Peninsula Hong Kong holds several world records for placing the largest single orders of Rolls Royce cars in the world. The Peninsula Manila, in the city of Makati, Metro Manila, the Philippines was opened in 1976. Ten years later The Peninsula New York opened in 1988 after expanding to America. 1989 saw the opening of The Peninsula Beijing and 1991 saw The Peninsula Beverly Hills open its doors for business.

The Peninsula Bangkok was voted number-one hotel in Asia, and 7th best in the world by Travel + Leisure Magazine 2010. The Peninsula Tokyo was voted second best hotel by the same magazine’s 2012 “The 500 Best Hotels List.”

Hotel Brand Stationary Example

25 Hotel Brand Name Ideas and Slogans

NoBrand Name ideasSlogans ideas
1ExcelsiorYou can have luxury and comfort
2Suite SplashLuxurious comfort.
3Park HotelThe luxury hotel brand
4LibertyYour home away from home
5Crown GateLuxury and comfort
6LuxeResortA place where any comfort is pleasing.
7Hotel PinzLet your body rest!
8GrosvenorGo beyond and be extraordinary.
9International Luxury HotelFor the life in your hands
10Dan LuxuryOne of many places where you can feel special.
11The Green PlazaSplendid service at hotels.
12FairfieldWelcome to Paradise.
13HamptonAs good as it gets!
14SorentoThe place to stay.
15TheStanFeel at home. You are welcome
16WestinA hotel feeling at home
17Le VilleThe luxurious hotel.
18The Dan ParkYou deserve the luxury
19Ville HomeA place you can call home.
20Regal ResortThe Resort awaits you.
21Paradise HotelStay here and feel at home
22Penta HotelComing soon to a destination near you.
23Royal HotelHome away from home.
24HomExperienceFeel at home on the road.
25Heavenly SuitesDon’t settle for less

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