What is Influencer Marketing?
Types of Influencers
Social media influencers come in all shapes and sizes. Some are well-known celebrities while others have a small but loyal following. Here are the types of influencers you’d find on social media.
Promotions by celebrities on social media are very powerful. Ask Kim Kardashian. With over 200 million followers on Instagram, she’s one of the most famous influencers on social media and endorses a range of high-end beauty products and lifestyle brands. She charges $1m per post!
Macro influencers are those who have followers in the range of 100,000 to one million. They are also quite popular in influencer marketing campaigns because unlike celebrities, they have built up their following on the internet that is loyal and trustworthy.
Unlike macro-influencers, hero influencers aren’t subject matter experts within a niche but discuss a wide variety of topics with their followers. As such their audience tends to be more diverse than macro-influencers. However, hero influencers’ following may not be as loyal as that of macro-influencers.
Nano influencers are content creators who have 1,000 to 10,000 followers. Although nano influencers may not have a huge audience like that of macro-influencers, the engagement rate of their posts is generally very high. That’s why new and upcoming brands like to work with them.
WHY INFLUENCER MARKETING?
How Influencer Marketing Can Benefit Your Business
Digital marketing campaigns can expand your brand’s reach and build trust with your customers. Influencer marketing is one of the best digital marketing strategies you can use to boost your growth.
Social media influencers have a great relationship with their followers that is based on trust and credibility. People respect the recommendations from them. That’s why any brand that these influencers promote on their platform receives that same trust and respect.
Influencer marketing boosts your growth by increasing brand awareness. Millions of users worldwide access social media daily. This makes it a perfect platform to create brand awareness and visibility for your products with the help of creative influencers.
Influencers are known for their viral content. They’re able to generate buzz around products and brands that are new, exciting, and adds value to their lives. If an influencer sets a trend around a particular product, you can rest assured the sales will go through the roof.
Influencers inspire and encourage their fans to do the same. This results in a huge number of leads who are interested in the product and would love to buy it. Influencers also have a finger on the pulse of their audience and can tell you if your product is hit with them.
If you want to grow your brand’s presence, work with micro-influencers. Since they have smaller audiences, they’re more connected to their fans, who frequently engage with their posts and trust their recommendations. It also makes them more flexible and affordable.
Creating new and engaging content with the help of influencers is a wise move. Creating exciting content daily is not easy and teaming up with an influencer who knows what his or her audience likes can work wonders in terms of creating content that’s high-quality.
What We Do
As a full-service digital marketing agency, we offer everything your business needs to succeed in Influencer Marketing. Some of the best features of our search engine optimization are
Every influencer is unique and caters to a specific niche and target audience. We help you find social media influencers that resonate with your brand. We also select, negotiate, and sign contracts with the right influencers for the promotion of your products and services.
Our influencer marketing experts first evaluate your customer’s buyer persona and behavior to find out what motivates them to purchase a product. Once we have that data, we create a customized and personalized influencer marketing campaign strategy for the best results.
Our content creation strategy allows influencers to be authentic to their audience. We also encourage storytelling not advertising. In addition to that, we amplify the reach of our high-quality and original content with cross-promotions which will lead to better results.
Our digital marketing team leverages paid media to support your influencer marketing campaigns. We help by helping with the promotion of the right social media posts at the right time to the right audience is important to increase reach and brand awareness.
We have dedicated outreach specialists who will work directly with you in choosing and negotiating with potential influencers. Our expert specialists also know the needs of your target audience, thus giving him ideas on the best influencers to work with.
We measure every metric and provide you transparent and tangible insights. Whether it’s conversions, engagement rate, referral traffic, or audience growth, we make sure our clients have all the updated reports related to influencer marketing campaigns.
Influencer Marketing FAQs
We are sure you still have some questions in mind!
We got you! Here, we compile some of the most common questions we have received from our previous clients.
Influencer marketing is an exciting marketing channel that helps businesses increase their brand awareness among the target audience. Other benefits include building trust and loyalty, creating high-value content, and providing great value to your audience
The secret of launching a successful influencer marketing campaign starts with defining its goals and objectives. Once you have figured that out it’s time to find the right influencer for your brand who excels at the art of storytelling.
The cost of an influencer marketing campaign depends on different variables such as the client’s goals, audience reach, quality, and quantity of content created by the influencers. It also depends on the number of followers and the engagement rate of an influencer.
SPEAK WITH AN INFLUENCER MARKETING EXPERT
Do you have any queries related to influencer marketing?
If you are a business that’s looking to increase brand awareness among your target audience, influencer marketing is a great way to do that. It’s cost-effective and offers great results in terms of engagement and conversions.
Our marketing team will get back to you as soon as possible.