The Effects of B2B Online Marketing on Brand Authority
Brand Authority - While strategizing B2B online marketing, most marketers make the mistake of solely focusing on community building and increasing bra...
Korea’s Top Two Paid Search Giants: Google and Naver
It may come as a surprise that while Google is ahead in nearly all paid search markets globally, in Korea Naver is at the top of the game. Naver has approximately 56.89% market share in Korea. Google comes second at 33.3% while Daum is third at 7.72%.