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SEARCH ENGINE MARKETING

Search-Engine-Marketing

What is SEM?

Search engine marketing is the practice of attracting online customers to your website by buying ads on search engines. Google (and other search engines) have reserved ad space within the search engine result pages (SERPs) that businesses compete for in a bidding war.

Paid advertisements on search engines are quite effective because every time someone searches a keyword phrase, only ads related to that keyword show up. This is great for both business and customers. Businesses save money by only bidding for relevant keywords. For customers, it’s a respite to have only suitable ads shown to them instead of bombarded by irrelevant advertisements.

HOW DOES SEM WORK?

A powerful and effective search engine marketing strategy has five stages that outline how SEM really works in practice. Marketing experts at Inquivix are well-aware of the stages of SEM and make sure it’s implemented correctly in our client projects.

Using professional tools like SEMRush and Ahrefs, our SEM experts create a list of high-value keywords that are relevant to your business and its niche industry. They also remove the negative keywords from your ad campaign to prevent wastage of the ad spending budget.

Once we have the list of relevant keywords, our copywriters get to work and come up with enticing ad copy for your products and services. We also create landing pages and call-to-action buttons to capture leads that will arrive via search ads.
We track every strategy we implement for our clients and SEM strategy is no different. By placing tracking codes on the landing pages, we make sure our lead-generation report is as accurate as possible so that we can adjust our strategy if needed.
Now that we have researched keywords, optimized landing pages, and create ads, it’s time to launch your PPC search engine marketing campaign. We double-check campaign settings such as language, region, devices, and demographics. Once the ad campaign is up and running, we continue to monitor the performance.
We are a data-driven agency and love to sift through data to measure the success of our ad campaigns. We keep an eye on vital key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per conversion (CPC), etc to check how the SEM strategy is performing. Whatever we learn, we use it to create better ad campaigns in the future.
We can help you choose the bidding strategy that fits your campaign goals. Whether you want to focus on driving more clicks, impressions, or conversions–we know what bidding strategy will work. Bidding strategies help you compete with your competitors no matter how competitive the keyword is, thus, giving you a more accurate audience targeting.

Search Engine Marketing is one of the most important marketing channels to generate web traffic.

Over 93% of online experiences start with a search engine. Search engines drive more traffic to websites than any other source.

Search-Engine-marketing
Search-Engine-marketing

Drive great results with search engine marketing

Search-Engine-marketing

As consumers researching and shopping for products online continuously increases, search engine marketing has become a vital online marketing strategy for increasing a company’s reach. We aim to provide a dynamic Search Engine Marketing Strategy to make sure that our clients will rank in search results for keywords related to their businesses.

The higher our clients rank in search results, the higher chances that searchers will visit their website. And over time, those clicks will turn to leads, sales, and revenue.

WHY SEM?

How SEM Can Benefit Your Business

According to Global Web Index, 81% of internet users search for products and services online. What’s more, 74% of the users went ahead and made a purchase online. What it means is that your future customers are waiting for you online. Here are four ways SEM can help your business succeed online

Search engines have become the go-to medium for people looking for information about products and services. As such, businesses have started using search engine marketing to promote themselves on popular search engines like Google, Bing, Naver, etc.

One great thing about search engine marketing is its ability to show your ads only to ready-to-buy customers who are looking for products or services similar to yours. If your PPC ads are able to educate and entice, rest assured you’ve got yourself a customer!

SEM marketing is a godsend for brick-and-mortar businesses that rely on local customers for their growth and profit. You can engage with prospects in your vicinity. Using SEM, you can create localized PPC ads that would show up only in a specific geographic location.

If you are struggling to get visitors to your website, Search Engine Marketing paid Pay-per-click advertising would prove quite beneficial to you. When people see your ad, chances are they would love to know what you have to offer. This curiosity will compel them to check out your website.

OUR STRATEGY

What We Do

As a full-service digital marketing agency, we offer everything your business needs to succeed on social media. Some of the best features of our search engine optimization are

Our talented copywriters create persuasive ad copies that cajole visitors to take action. We strive to create ads that educate and inspire. Paid search advertising can help you boost your lead generation and get quick results with a fraction of your budget.

Our SEM consultants create a list of keywords based on relevance, search intent, value, and search volume. We also analyze your competitors to understand their thought processes and keyword strategy and find creative ways to outperform them.

A recent study revealed a good majority of customers prefer video ads over text-based ads to learn about a particular product or service. Our paid search agency can create high-quality targeted video ads for you that can be displayed on popular video platforms such as Youtube.

We create more than one version of ad copies and call-to-action and test them to find out which one of these has greater ROI and engagement. Once we’ve found the best version(s), we replicate that on different communication channels in order to maximize profit.
When it comes to search engines, Google is an undisputed leader with over 70% market share. Creating ads on Google is more rewarding for business owners. Our expertise with the Google Ads platform helps us manage bid strategies for a better CTR for your ads.
Using retargeting marketing methods, we try to nudge high-value prospects down the sales funnel. Our SEM experts target the specific audience segment, create enticing text, display, and video ads that compel the visitors to click through and make a purchase.

Search Engine Marketing Case Study

Coming soon

Search-Engine-marketing

Search Engine Marketing FAQs

We are sure you still have some questions in mind!

We got you! Here, we compile some of the most common questions we have received from our previous clients.

SPEAK WITH A SEARCH ENGINE MARKETING EXPERT

Reach Out To Us!

Create effective and budget-friendly ad campaigns for your business and take it to the next level with our SEM services.

We will help you create a personalized SEM strategy specific to your business needs and budget.