SEARCH ENGINE MARKETING
What is SEM?
Search engine marketing is the practice of attracting online customers to your website by buying ads on search engines. Google (and other search engines) have reserved ad space within the search engine result pages (SERPs) that businesses compete for in a bidding war.
Paid advertisements on search engines are quite effective because every time someone searches a keyword phrase, only ads related to that keyword show up. This is great for both business and customers. Businesses save money by only bidding for relevant keywords. For customers, it’s a respite to have only suitable ads shown to them instead of bombarded by irrelevant advertisements.
HOW DOES SEM WORK?
A powerful and effective search engine marketing strategy has five stages that outline how SEM really works in practice. Marketing experts at Inquivix are well-aware of the stages of SEM and make sure it’s implemented correctly in our client projects.
Using professional tools like SEMRush and Ahrefs, our SEM experts create a list of high-value keywords that are relevant to your business and its niche industry. They also remove the negative keywords from your ad campaign to prevent wastage of the ad spending budget.
Search Engine Marketing is one of the most important marketing channels to generate web traffic.
Over 93% of online experiences start with a search engine. Search engines drive more traffic to websites than any other source.
Drive great results with search engine marketing
As consumers researching and shopping for products online continuously increases, search engine marketing has become a vital online marketing strategy for increasing a company’s reach. We aim to provide a dynamic Search Engine Marketing Strategy to make sure that our clients will rank in search results for keywords related to their businesses.
The higher our clients rank in search results, the higher chances that searchers will visit their website. And over time, those clicks will turn to leads, sales, and revenue.
How SEM Can Benefit Your Business
According to Global Web Index, 81% of internet users search for products and services online. What’s more, 74% of the users went ahead and made a purchase online. What it means is that your future customers are waiting for you online. Here are four ways SEM can help your business succeed online
Search engines have become the go-to medium for people looking for information about products and services. As such, businesses have started using search engine marketing to promote themselves on popular search engines like Google, Bing, Naver, etc.
One great thing about search engine marketing is its ability to show your ads only to ready-to-buy customers who are looking for products or services similar to yours. If your PPC ads are able to educate and entice, rest assured you’ve got yourself a customer!
SEM marketing is a godsend for brick-and-mortar businesses that rely on local customers for their growth and profit. You can engage with prospects in your vicinity. Using SEM, you can create localized PPC ads that would show up only in a specific geographic location.
If you are struggling to get visitors to your website, Search Engine Marketing paid Pay-per-click advertising would prove quite beneficial to you. When people see your ad, chances are they would love to know what you have to offer. This curiosity will compel them to check out your website.
What We Do
As a full-service digital marketing agency, we offer everything your business needs to succeed on social media. Some of the best features of our search engine optimization are
Our talented copywriters create persuasive ad copies that cajole visitors to take action. We strive to create ads that educate and inspire. Paid search advertising can help you boost your lead generation and get quick results with a fraction of your budget.
Our SEM consultants create a list of keywords based on relevance, search intent, value, and search volume. We also analyze your competitors to understand their thought processes and keyword strategy and find creative ways to outperform them.
A recent study revealed a good majority of customers prefer video ads over text-based ads to learn about a particular product or service. Our paid search agency can create high-quality targeted video ads for you that can be displayed on popular video platforms such as Youtube.
Search Engine Marketing Case Study
Search Engine Marketing FAQs
We are sure you still have some questions in mind!
We got you! Here, we compile some of the most common questions we have received from our previous clients.
Search engines (Google, Bing, etc) are computer programs that are designed to search the internet for web results based on specific search queries called keywords. For businesses, it’s a great way to reach their customers provided the search engines are able to find your website and show it up as top search results.
Google Ads and Bing Ads are online advertising platforms created by Google and Microsoft respectively. These platforms allow businesses the creation, management, and customization of text, display video ads, and ad campaigns. For example, Google Ads helps businesses promote their products and services on Google Search, YouTube, etc.
An SEO/SEM audit will help you understand a lot about your business’s online presence. It can also help you segment your audience on the basis of location, age, gender, device, etc. You’ll also find the keywords your visitors used to visit your website. Drop us a message for a FREE SEM audit and consultation. We will be happy to assist you.
SPEAK WITH A SEARCH ENGINE MARKETING EXPERT
Reach Out To Us!
Create effective and budget-friendly ad campaigns for your business and take it to the next level with our SEM services.
We will help you create a personalized SEM strategy specific to your business needs and budget.