Search Engine Optimization
What is SEO?
Search Engine Optimization (SEO) is the practice of optimizing websites and webpages for search engines like Google, Bing, Naver, etc, such that they rank higher in the search results. The higher a website is ranked on search engines, the more visitors it can expect. Why? Because the majority of people hardly go past the first two pages of any search result.
Google (and other search engines) rewards quality content on their search results page. If your website has followed search engine guidelines and has high-quality content, it might end up at the top. However, Google’s algorithm of finding out which websites are high-quality keeps updating every few years.
That means top SEO agencies like us always have to constantly keep ourselves updated with new trends and updates related to SEO.
How Google Ranks Websites?
Ranking on search engines needs a sound understanding of the SEO process and its implementation. In the case of Google, you have to understand that there are hundreds of billions of web pages that are indexed by the search engine daily. That way it can offer high-quality, relevant, and useful content to its searchers in just a few seconds. There are many factors that help Google decide whether a particular website or webpage should be ranked higher or lower. Some of these factors include:
- Meaning of your queries
- Relevance and usability of webpages
- Domain age and authority
- Optimized content
- Website security features
SEARCH ENGINE OPTIMIZATION STRATEGY
What We Do
As a full-service digital marketing agency, we offer everything your business needs to succeed on SEO. Some of the best features of our search engine optimization are
We familiarize ourselves with your niche in order to find out popular and relevant keywords that resonate with your business. Our SEO specialist will run a test to find out what keywords your business is ranking.
Our skilled SEO specialists know On-page SEO like the back of their hands. Whether it’s optimizing content or HTML source code, our specialists make sure your website and webpages follows all the latest SEO guidelines.
To build credibility and in search engines, off-page optimization is as important as on-page SEO. We are always in touch with amazing websites and blogs that can help you build high-quality backlinks to your own website.
Our attention to detail to technical aspects of SEO such as page speed, user experience, site architecture, accessibility, helps us remove all backend errors that might be having negative effects on your website’s ranking.
Some businesses rely on local customers even if they are operating online. Our marketing experts know this and give equal attention to local SEO for our clients. We optimize your Google My Business profile and manage your local online reputation.
We write blogs, articles, and ad copies for our client’s website that are fresh, original, and SEO-friendly. Our content writers have engaged effectively with the target audience in various niches so they know how to optimize SEO.
WHY SEARCH ENGINE OPTIMIZATION?
Search Engine Optimization turns your traffic increases into revenue.
The SEO services that we offer ease the complexity of SEO, driving the sales and revenue that your brand demands.
How Can We Help?
Do you want to rank your website on the first page of Google? Would you like to see more visitors on your blogs, articles, and product pages? Would you prefer more leads and calls?
Search Engine Optimization Case Study
Search Engine Optimization FAQs
We are sure you still have some questions in mind!
We got you! Here, we compile some of the most common questions we have received from our previous clients.
SEO is a process that takes time to reach its full potential but the results are everlasting. It takes five to six months for SEO to show desirable results. It’s like a tree sapling that needs care and attention at the start. But once it has grown into a tree, it bestows fruits every season.
Yes, you can. With some trial and error, you can implement a basic SEO strategy for your website on your own. However, that’ll only scratch the surface. Apart from being time-consuming, SEO is also quite multifaceted (local SEO, on-page SEO, off-page SEO, technical SEO, etc)
SEO is a marathon while paid advertising is a 100-meter dash. It would take time, money, and patience to get the SEO strategy up and running but the rewards would be long-term and sustainable. It’s best to use SEO and paid advertising together to bring out the best of both worlds.
SPEAK WITH A SEO EXPERT
Reach out to us!
If you want to rank your business website higher than your competitors without compromising on quality, SEO experts at Inquivix will help you achieve just that.