September 7, 2020
Marketing agencies can provide a wide range of services, and when done right a solid marketing campaign can grow your brand visibility and put you in touch with more paying customers. In addition to improved revenue, one of the biggest advantages to hiring a marketing agency is that they can make your life easier. This can be true whether you are a business owner or a manager.
Let’s look at 5 examples of how your life could be made easier by hiring a marketing firm.
Chances are that marketing isn’t your biggest passion or what you would prefer to spend your time focusing on. Your day job is where you can provide the most value, and marketing isn’t a task that can be successfully accomplished by devoting an hour here and there – especially if you don’t have a strong background and a lot of experience in the marketing field.
Once you start accounting for self-education and courses in addition to the regular grind work, marketing can become a very time-consuming task, leaving you with fewer hours in the day to focus on your actual business. When you do the work yourself, it’s easy to be less organized and productive when you don’t have someone to report to.
Marketing agencies usually follow strict practices and timelines, with specific dates for reports to be sent out and scheduled meetings to discuss details. Individual deliverables are on a timeline, so you know when to expect each step of the project.
When questions inevitably pop up, an agency gives you a point of contact with a person who is already familiar with your business and campaigns, making it easy to get an answer. Searching around for an answer on your own can take a lot of time, especially if you aren’t sure exactly what to search for or if your problem is unique to your business and answers aren’t readily available.
When you decide to manage your marketing strategy yourself, chances are that marketing isn’t your specialty. Since marketing is all that an agency does all day, they have plenty of experience managing similar campaigns on a day-to-day basis. They can take that experience, knowledge of tools and strategies, and professional contacts and use those to help your business prosper.
If you take on these tasks yourself, you run the risk of delaying or reducing business growth based on your own lack of experience. There’s nothing wrong with learning new skills, but if you’re playing around with strategy on your own dime, then you’re risking the loss of both your own time and money. This extends into the future as well, since growth tends to snowball from previous momentum.
The ability to analyze data from a high-level perspective, make actionable recommendations based on those findings, and professionally execute a marketing strategy based on that is incredibly beneficial. With the right agency, you can see growth happen one deliverable at a time.
A professional marketing agency will generally deliver reports on a regular basis, often either monthly or bi-weekly. These reports allow you to better understand the progress the agency has made, but they are also a valuable tool to monitor your business growth and identify trends. Some of these reports can even help you better understand your customers and better expand your reach to potential customers from the same demographic.
From a higher-level perspective, these reports can allow you to audit your performance from a YOY (year over year) viewpoint and see how changes have affected your performance by pulling up a report from a specific month.
Reports can vary a lot depending on the specific marketing services you are using. SEO reports will be more focused on rankings and visits, while SEM reports will show paid ad metrics with data covering areas like cost per click and impressions. Social media reports will obviously be more focused on social metrics such as likes, shares, comments, clicks, and followers. Despite the specificity of these metrics, they help paint a broader picture of how your business is progressing as a whole.
With any digital campaign, metrics should be tracked that affect the marketing funnel as close to the ultimate conversion as possible (whether that conversion has to do with sales, lead generation, or another goal). Other metrics can help inform the big picture of how you are progressing towards your ultimate goals.
Also, the detached perspective of an outside marketing agency can help provide a more detached, analytical report with an executive summary that highlights both wins and losses. As a business owner or manager, it can be all too easy to get emotionally invested in the health of your business. This attachment can cloud your vision and make the path forward more obscured. A capable third party to talk about these numbers in a detached capacity can be invaluable.
With experience comes the ability to intuitively realize new strategies and opportunities based on a set of data. Chances are that a marketing agency has worked with many clients in the past who faced the same problems you are facing now.
You might enter an arrangement with a specific service in mind – let’s take SEO for example. Perhaps the agency has worked with a similar client before and based on their experience they realize that the problem you’re facing isn’t so much the number of visitors, but the ability of your web presence to convert those visitors into paying customers. An experienced eye can save you tons of time and money by suggesting a switch in focus to something more like conversion rate optimization, which can allow you to test pages against variations to find tweaks that allow you to convert more visitors into customers.
Obviously your situation is unique and the above is just an example, but there are many ways that a professional eye from a marketing agency can add value to your bottom line and save time by skipping past methods that are unlikely to work well for you and your business.
Good marketers spend time reading market research, case studies, and whitepapers that help them learn about industry techniques and methods that have helped similar companies grow. Unless you are incredibly passionate about marketing, it can be hard to get up to speed and stay up to date on your own. Since these people do this full time, they are likely to be up on industry trends and can suggest strategies that you may not have even considered yet.
From another perspective, there is a part of marketing that relies on relationships and industry connections. It can be hard to gain exposure in editorial publications, for example, unless you have an existing contact. A good agency can leverage existing relationships for your benefit.
Without a competent marketing agency at your disposal, it’s hard to make sure that every step you are taking is leading your company in the right direction. A good team can get you up and running in short time and allow you to start banking extra income sooner as you start to quickly grow your brand.
This is an important aspect of the consideration on whether to hire a marketing agency or not. There is no exact amount of time that it takes to see progress on a campaign, but as an example, what would an extra 6 months of delay in growth cost your company? If you multiply the potential extra revenue by the number of months that progress would be delayed if you either put off marketing or decide to tackle it yourself, it can make the decision to hire a marketing agency a no-brainer.
If you’re considering a comprehensive marketing strategy that incorporates multiple approaches, then a professional can help link those strategies together. For example, you could have custom tailored social media ads that lead users to a highly optimized landing page that is user friendly and aesthetically pleasing. Agencies tend to have systems in place that help organize your approach across multiple sectors. It can be hard to coordinate all of these efforts on your own, especially if you’re not very experienced with running marketing campaigns.
At the end of the day, your business is unique and no one answer is right for everyone. If you’re in a situation where it makes sense to grow your bottom line, expose your brand to more potential customers, and improve engagement with those clients, hiring a marketing agency might make sense.
If engaging in a marketing strategy on your own would require you to attend classes, take courses, or spend time reading up on modern marketing tactics, then hiring an agency will get you off the ground a lot faster. The results provided by a professional service can easily bring more return than doing it on your own as well, leading to both an easier life and more money in your pocket – which is a win-win from all perspectives.
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